Chosen Venture


Aim: To create an innovative information service for the Clothes Show Live exhibition, to be produced in the form of a USB
Clothes Show Live is the UK’s largest fashion and beauty exhibition taking place annually, for six days over the first weekend in December at the Birmingham NEC, UK.

The show features hundreds of fashion and beauty brands to shop from, plus hair and beauty demonstrations, fast-paced catwalk shows and themed bars and cafes.
Alongside the exhibition is the Fashion Theatre, the world’s largest catwalk show seating an audience of 6,500 up to seven times a day, showcasing celebrity presenters, music performances, dance shows and makeover's by top stylists.  

Purpose of  the promotional USB:

The USB will contain key information on places to eat and drink at the venue, floor map, travel info, opening times and a list of fashion exhibitors. I understand the user may not be able to view this information on the day if they dont have access to a computer. So the USB will contain further links and information that they can access at home when the plug it in.
This will include a list of fashion exhibitors and links to their websites, promotional vouchers which can be redeemed by the user, catwalk footage, celebrity interviews,  competitions, hair styling videos, dance show clips,  gossip, links to facebook and twitter for CSL, news and pictures Plus much more....

Above: Example of a makeover hair salon booth at Clothes Show

2011 advert campaign

Floorplan Map of venue